Chelsea Tang

Modernist Studio

YMCA Changemakers

A Burst of Tazo

A Burst of Tazo is a retail pop-up experience for Tazo, a leading tea brand. The concept involves promoting Tazo's environmentally sustainable efforts while showcasing the unique and many flavors of tea that Tazo sells. This tea tasting introduces a fun and flavorful journey for customers.

Full documentation

Timeline

Fall 2022

Role

Branding

Environment Design

3D modeling

Concept development

Tools

Rhino

Blender

Figma

Working with

Renee Chang

Research Question

How can we create a pop-up experience that expresses the essence of Tazo to create interest and affinity in the brand and consider’s the target audience’s emotions, motivations, and impulses that influence consumer decision-making.

Solution

Concept

Our final concept allows visitors to learn about Tazo’s environmental sustainability efforts by receiving a cup from a storytelling installation, and then use that cup to try different tea flavors before purchasing their order.